Marketing
June 24, 2020
François-Henri Pinault is chairman/CEO of Kering
By Dianna Dilworth
While the COVID-19 coronavirus pandemic was raging at its peak, luxury brands offered calming words of support to ease the uncertainty among consumers.
{"ct":"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","iv":"bf6a55294a8f293c5a93e9ef36f71a23","s":"4f3e7f531336894e"}
Share your thoughts. Click here