Marketing
June 24, 2020
François-Henri Pinault is chairman/CEO of Kering
By Dianna Dilworth
While the COVID-19 coronavirus pandemic was raging at its peak, luxury brands offered calming words of support to ease the uncertainty among consumers.
{"ct":"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","iv":"4d58460613934a2f7c9c59d97501703c","s":"10e7e3b03b286556"}
Share your thoughts. Click here