Fragrance and personal care
June 24, 2020
In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora
By Luxury Daily News Service
Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.
{"ct":"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","iv":"c98fdf05107c3a365da178fd72fa4932","s":"09cf7943738b7fff"}
Share your thoughts. Click here