Fragrance and personal care
June 24, 2020
In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora
By Luxury Daily News Service
Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.
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