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Dec. 26, 2025
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Watches

Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling

July 6, 2020

Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai

 

By Luxury Daily News Service

Italian sports watch company Panerai has launched a new project called Pamcast as an editorial platform that will release interactive stories each week to engage its audience.

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  1. Dior, Rizzoli to release book on Lady Art project
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  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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