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Aug. 5, 2020
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Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling

July 6, 2020

Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai

 

By Luxury Daily News Service

Italian sports watch company Panerai has launched a new project called Pamcast as an editorial platform that will release interactive stories each week to engage its audience.

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  1. Video commerce offers brands new channels to sell to consumers
  2. A reckoning is coming for retail: Get ready
  3. Chanel pushes historical connection to dance in Inside Chanel episode
  4. Luxury consumers seek meaningful jewelry purchases: PGI
  5. Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate
  6. LVMH, Kering and the new luxury strategy post-COVID-19
  7. Burberry offers a look at how companies can navigate difficult times
  8. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  9. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  10. How will changes to the animal testing policy in China influence its beauty landscape?
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