Luxury Daily
The authority in luxury news.
July 27, 2025
  1. LVMH revenues dip 2pc in Q1
  2. Gucci leans on portraiture for fall/winter 2025
  3. Femininity centers Miu Miu’s fall/winter 2025 campaign
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. Dior selects new global ambassador
  6. Guerlain exudes timeless femininity in reimagined fragrance campaign
  7. K-pop star Karina becomes Prada brand ambassador
  8. Condé Nast rebrands Style.com as ecommerce venture
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. Chanel reports 4pc revenue drop in 2024
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Watches

Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling

July 6, 2020

Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai

 

By Luxury Daily News Service

Italian sports watch company Panerai has launched a new project called Pamcast as an editorial platform that will release interactive stories each week to engage its audience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. LVMH revenues dip 2pc in Q1
  2. Gucci leans on portraiture for fall/winter 2025
  3. Femininity centers Miu Miu’s fall/winter 2025 campaign
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. Dior selects new global ambassador
  6. Guerlain exudes timeless femininity in reimagined fragrance campaign
  7. K-pop star Karina becomes Prada brand ambassador
  8. Condé Nast rebrands Style.com as ecommerce venture
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. Chanel reports 4pc revenue drop in 2024
VIDEOS
More Videos

MORE IN Watches
Nordstrom onboards new finance chief
Louis Vuitton announces second-edition Watch Prize shortlist
BMW to introduce carbon footprint tracking via mobile app
Ralph Lauren odes to Martha’s Vineyard in latest collection
Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain
Genesis continues silver screen run with ‘Freakier Friday’ sponsorship



RECENT ARTICLES
Nordstrom onboards new finance chief
Louis Vuitton announces second-edition Watch Prize shortlist
BMW to introduce carbon footprint tracking via mobile app

Ralph Lauren odes to Martha’s Vineyard in latest collection
Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain
Genesis continues silver screen run with ‘Freakier Friday’ sponsorship