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Fragrance and personal care

How brands can take advantage of the male beauty boom in China

July 17, 2020

The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Image credit: Clinique, Fenty Beauty, Origins The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Image credit: Clinique, Fenty Beauty, Origins

 

By Adina-Laura Achim

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