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Dec. 26, 2025
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Fragrance and personal care

How brands can take advantage of the male beauty boom in China

July 17, 2020

The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Image credit: Clinique, Fenty Beauty, Origins The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Image credit: Clinique, Fenty Beauty, Origins

 

By Adina-Laura Achim

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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