
- Versace for H&M
Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.
The retailer is running mobile banner ads within Internet radio service Pandora to promote the new campaign. In addition to driving consumers in-store, the company is also giving away tickets to several lucky winners to go and see the Versace for H&M event in New York.
{"ct":"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","iv":"d716a26c4b47c337096b756770b04b58","s":"dad777a15bc0473d"}