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Mobile

H&M taps mobile to drive in-store traffic for upcoming Versace line debut

October 31, 2011

 

By Rimma Kats

Versace for H&M
Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.

The retailer is running mobile banner ads within Internet radio service Pandora to promote the new campaign. In addition to driving consumers in-store, the company is also giving away tickets to several lucky winners to go and see the Versace for H&M event in New York.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior dives into French Riviera with escapist fragrance
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Fendi pays homage to artist with playful puppet fall campaign
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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