Retail
August 6, 2020
Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce
By Dianna Dilworth
Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.
{"ct":"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","iv":"d271cb77363444edb1c39bc3967e0fe7","s":"41d0959a12c4b184"}
Share your thoughts. Click here