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Dec. 4, 2025
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Apparel and accessories

Why Chanel’s big Chinese TV snub should concern any luxury brand

August 7, 2020

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Image credit: Tencent Video With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Image credit: Tencent Video

 

By Avery Booker

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  5. Dior’s ‘Lady Art’ project turns 10
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  7. Fendi reveals holiday window displays
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