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Fragrance and personal care

Dior takes on cool summer vibes in “The Scent of Summer” campaign

August 14, 2020

Dior's Sauvage fragrance aims to evoke the "Scent of Summer." Image credit: Dior Dior's Sauvage fragrance aims to evoke the "Scent of Summer." Image credit: Dior

 

By Dianna Dilworth

LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its various lines of men’s perfumes and fragrances promising “The Scent of Summer.”

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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