Research
August 26, 2020
What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult
By Luxury Daily News Service
While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.
{"ct":"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","iv":"d3edf3acfceba239c9fb190642c27184","s":"85c77a235272180a"}
Share your thoughts. Click here