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Research

Brand awareness declining with Gen Z

August 26, 2020

What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult

 

By Luxury Daily News Service

While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.

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  1. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  2. The RealReal adds new customer service features powered by Salesforce
  3. Burberry transforms customer experiences through digital innovation
  4. Tiffany uses nostalgia of handcrafted cards to promote Valentine's gifting
  5. Bloomingdale’s drives transactions via Dot by Marc Jacobs takeover ads
  6. Miu Miu speaks volumes with silence in new campaign
  7. Rolls-Royce brings new Cullinan model to the big screen
  8. Cher fronts Balmain ‘Blaze’ campaign
  9. Gucci announces departure of creative director Alessandro Michele
  10. Key themes that will shape fashion in 2023
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