Research
August 26, 2020
What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult
By Luxury Daily News Service
While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.
{"ct":"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","iv":"ea5062d34353b57c3c07c00f89933269","s":"87473439b660d928"}
Share your thoughts. Click here