Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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