Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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