Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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