Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
{"ct":"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","iv":"05f4160c4c77ad259636d32ef7112762","s":"0eda1c8f61cc6618"}
Share your thoughts. Click here