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Chanel amps digital strategy with Facebook app, microsite

November 7, 2011

 

By Rachel Lamb

French fashion house Chanel is boosting its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Matches plots second act under new ownership
  8. Coty earns ‘A’ score from CDP
  9. US luxury car market expected to double in next decade: BCG
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam