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Food and beverage

Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup

April 3, 2026

Besides the launch of a special-edition gold bottle, Tequila Don Julio 1942 has launched Made to Be Raised, a campaign featuring a 30-second cinematic spot that will be supported by out-of-home placements in tournament cities worldwide. Image credit: Don Julio

 

Diageo-owned spirits brand Tequila Don Julio is imprinting its 1942 brand upon a major global sporting moment with a bottle designed to look like the trophy itself.

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