Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
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