Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
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