Columns
November 8, 2011
By Angelo Biasi
As the mobile marketplace continues to experience staggering growth, there is a changing sentiment among content marketers that a do-it-yourself cross-platform application offering is a more viable option for return on investment than custom app development.
{"ct":"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","iv":"ef0e7c5b72f3e4eb6b1c29aeaa974f4c","s":"ab6dd89b6c6592ff"}
Share your thoughts. Click here