Columns
November 8, 2011
By Angelo Biasi
As the mobile marketplace continues to experience staggering growth, there is a changing sentiment among content marketers that a do-it-yourself cross-platform application offering is a more viable option for return on investment than custom app development.
{"ct":"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","iv":"7517ff83c68eb2f1fa316d8a0e331c16","s":"64bcb7147f92c127"}
Share your thoughts. Click here