Research
November 19, 2020
McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Image credit: Louis Vuitton, Haitong Zheng
{"ct":"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","iv":"8b8d7ae45f2e35dcc88c36559748d482","s":"6751972e4d7fc633"}
Share your thoughts. Click here