Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"17465564c46fb520b54960312f96ba3a","s":"dc59adde29b998f8"}
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