Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"58a5757ba841c7d4c80ce0894e488904","s":"2017112bbfc9e515"}
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