Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"224fe7ac27880ac5ddbca837d314ac5a","s":"ab830f8d784d4be8"}
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