Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"4150cec2167fea7a10b6e2102361407b","s":"e9f42d457db72463"}
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