Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"08130c734e68b575277d326059ec15f9","s":"ffd53db0fe1c011b"}
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