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May 13, 2021
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  4. Supply chains’ future is circular: report
  5. Net-A-Porter celebrates escapism with summer campaign
  6. Burberry transforms customer experiences through digital innovation
  7. Veuve Clicquot takes educational bike ride through vineyards
  8. Estée Lauder launches Uber delivery partnership
  9. TikTok reigns supreme in pushing beauty trends: report
  10. Affluents drawn to branded residences’ trusted names: Hilton exec
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Marketing

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus

 

By Sarah Ramirez

During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.

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  1. Day’s wrap: Condé Nast, Marriott, Bentley, Rimowa and Selfridges
  2. Affluent millennials most likely to splurge on travel
  3. Audi highlights passion, progress in new film series
  4. Supply chains’ future is circular: report
  5. Net-A-Porter celebrates escapism with summer campaign
  6. Burberry transforms customer experiences through digital innovation
  7. Veuve Clicquot takes educational bike ride through vineyards
  8. Estée Lauder launches Uber delivery partnership
  9. TikTok reigns supreme in pushing beauty trends: report
  10. Affluents drawn to branded residences’ trusted names: Hilton exec
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