Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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B1jFo\/FxrgWpw1CNXvmfsM9kjqFPtf\/9YdtfllxbuFxz947yCuHIaHqqOqfoM2P+pykApTqPIF74awwFDS7GHgKwhr3O3ICdX9Ca\/kZM29PKpIg\/VYBhLVNua3ombqpSEKX5T0atjDFXo67bGK5BRxA\/XD1zUll8DPE5QB0ZuAKubSiaG3lR3y32HWw4u3aNeZK+tHj397JKpUsS6v69SjVdP+fSVs7e5EN7j8MEjAfbqcfz6eM4q8HKXqz6z42RaM1cnptKQMbzWhNw6yobDCPNo5ajMYbiPuTL\/v9t5QwwT50CnlnWYHRAovTUeJkT19BC4WhFJ9rvAxDJoSsq2mXdS5Ow5e32UqafEUUWt9xcMy9dsggCP1DyfgvnLMolLDB3XPJ8esa5GyT5WmzO+viNlHzPsKhNxnCpbeYf8NJ8rBdi4zlBcszMQzNSbq117RqBldQWFAiHiWEttc0EIsaMgluu\/Vgl2fiw7HfwV2Lb+Ks\/ejzygS3nRMpeVOLKPPs74OyqTsH3O6JoEacVbOyYK9YFKMWN4DdffJ3ZSuGVHSMxDm5S6jGBy8+Bf2M8lt6rsfzn9HsnRkgiVK1RqUjYUKr5VVIiXqIIRG607E4WteK6cWkzOi0sIutJmTkXgXK8GcoQqKET6mDyThi1zblgk4pRz\/TlD7eXDNtGO8hl2yKFlckv3UeCC+GHLre2pxgjgyLHjFObCtCFu0gkRo1N4l9ZUAJXWMJz4+L0pyT4evR6EQ+dpEHSbUHmSh05thpTJ6r9GB5i1P7gjPUsEq8Yv0KN53HVgyToqVNM+xHKCi8y4ECbvXJpwU6yduN\/Fn9\/32GQ\/AC690tTt+Hd6owojl1OMob+nayGrsOepYeEb1HvT9YkDjJXgVbiPhgEi6hluyaqM6hiLKslbpNfVlAqLjmnbvP17ptZKXVBfWRkJuPq+QK8\/qEFmrR+apWmAvHyl9\/V\/DagoTYS\/UFy+F0zF\/eaVzZ7TIt4ERU8lpajgsfyRlQ8a9SYphnkjDOahtQGC1v2mHqsczgKKORtfDCDfJczVgg6hRvTH\/0gkUkRuS0QB3WVi4H2Areuyh7WXNEsGh7E7tnoNyAu1rXi7zgxNBgNvwz4T16kGJ5lX8D0qixF9I\/k\/07aTpPhPuoFknZzdQaCdgJnQJ\/dbssAked5fF46fMmNs9Ba0Idnh9f27cTZNUCan3+hITkI6KkTFS1pcQKLUlHkrx2U6WZF9XYDrfqZkOJ7WwpZJWNXTTD1nc1QrYjwe5+4fVfNNT4WIl1WHMRfo00LfFUqMPeU5FeRzZKS6ze0IkyCxLcreuOWHP0XJZZt1HPJo8M4w1q+oFBlAD8VoK7QFaEpPPstMdiYa2VFcgK5xu8bT2Slkp6K\/GP93A+A0lXCrod03+X4AyMycLjTBuXUHOcq5W9bGBGorKnvGwr4KTh62if39indmIDj4RhkN+r\/e6unHVwBuE60ar3k2dvM3ohhgePaOnOfh998WuxkragHTNAHchUj0EwHVgp5bIRSCaHxRrXDJo4hYV0Cm\/RNFiG5pygmQxeLAhckXZBYtVvElfOAlsUE7PDgz5TyHrisIadch+9xAwTs2Q5LRR4k3PhIo2U9id2T0Z2+Ao2FzLNwuOMappXTCbWgq5oSJOJHQGb5+G1scPvbbqav0kIjcrRwSqq6pOmxcFz30NhcGMLeorGaxVocJTjcg6kgpIEexJEBR4rmLUk+8iZrxxgikA91oLTdLbnk0SKhUElq1GqhNbP+LmNVh5FU8aQs0SGTkLNqjZ7WHmYRG23XS65awLN7XbS8jur4fzzGf7C4nbVuduyLcMGg8egJhil8dS4FGVv+b72\/RDqOA7ce1acQjp63ySPLAg6rqvYOk99iJvOZuPuhEhPD7hJgJq0nxzTohAhemynwy9lKRJq8YjJUGk33U\/avDwWo0qOaTGvqA7x7HxMEe38U9t04+u9Bnzozxqz2o8xgY39ZG6oGXd8nuf0ohy4GyJnu\/NNJz18joFQ4N+lGceWSemdFODSoIQg4UdoNGV4ImK7nvF1ZPPGvbxyXDVLKOFUOZZmOtBTM3tgrpcpjZiTTAI8iCdUx+sMouMgkBjbjq2qrPhOw8CtZDZ3xw4oeOYpwbjB1fM1ZPLmZRK1WUiOnf2kfwFoTzSasPvWCVInW08gdBGE1HkSSVbZNgEnj6y0K4eKF4D4PIHiB9vEtPTptROITZpnY13FAD6CFvFT82m0Ne9r1LZe5HsNJQxXL+cO6qfE0JUzHeJKpvyWMzgYiJdzWrJk4UOCK1I4+oRVPuimGDVxx4F3rzoaua8mg4nfAhgNQ7SHLmMXUajeJ3mUl\/dMnJXBfhVZq2Yn4blKoF9dNcVJA+06Cd8A+hLJzaaDypnEC99QOCffXg3ma6w0lck4h20rNiiYdnRwliDxWH6xPJtRxKkpYi9JzDz8xjTAcQNuTEHvjutOYW3YpZfsAG7pg+YczRS3bJn28+SLprzGHYCQu\/d\/sJx0CX4sJIIoX9AMJp7VwbhUdyPjbJUIGaJGABqvdPNWOGMbKnlwf0fsxhUYAbp3TIvUtXZYrlKYzA4yGm+sDjQHQ35H7M2hjNh7XwxCmyt9AuqJhakF9E4lPmGWM8oTJWFXS1m0aAvI0BCCao+SOOAX0xsLVtROm+ireYFy92bfZQqpzg6RXRTKLONwSUPO7jvNb\/08BwGmX2f6vNhAqHoKllRM+Y24H1o\/T0JCzwyXp5AIUpghzSACl200S40Hj4bXj+Iqe6gJDMtXTscMkWrIJnp37QvluS1OiCXbEuPJsZGIYbITRaCnC8jhQKPAvbqkM7Fzm7J9PCsbaot6YDdldNIp+1O9KgkZD7ndmFnPBmCtirganXKwblSw8NVOnHcdrnCLADOTMOcJ3NYUCdSlRSQfGP8lYf0ZFPL1K3BnfgGBNKJfLVaW4n7nJ7e9oMv4jQS4C+Npo21Qo2hz2\/wRZ\/qLMbtU7UANh24eMjqwg4I6xyXDwGtqy77gFgU4P1uyfLstRlrpzN+yWd1UxR\/A8fmzKmGfh2pT0rmtoFuB+JaMMaJUkfE9lqwJmK4lEVk\/yRVszQeLGgpHB1BPs4jGK+2uPTv0RDumY8ko0Ce9q\/rNSVpYqjMkc0lO\/R0sjcUuDTBOifnae3ZAPRVSOWgWhPmjo5rBZOru\/iutKaHzsE9+KnVwZ6QWmpIlGu6dWr0aI48wFax+jBZdRsxxp7R9kzNIpcgDZ3UyeMMhu7TWBeZKUdzEDW3IlYoGTHE20vgTMbrTjcM9GnSIBuNFonGS7bVFgVyKKWZOw5NwQ0p7hwk83i4JTSdJDbWbs36JgXQJOrnA1wkEYjYACBxurjiuEafjppFPkAL\/aX2FjCusHlPyVgVlN6wZlt9i7Fhz7v\/36adeUPKZaJMclsWvGhUru0DAOcD0NQt6CDnf3Ig+tPKU+LKTx5Q5Y60KbPPCVON+dqt9NkEjr4KUF0av2LU4uECgOZaJYyLmJf8\/XllTq+AFIotfljUkUKG9Ng0Ok4zOytpDXiybBBabvvSuklxtW+qjoWlgzj9rhuEiuk0KfSw3bRio6Hy4CdryBLnLtUhgQl\/mvcVCfAiiasIOxNwSWOkHtU78HjEwaWx4cHyl1MRRq0yLIFhs6GfqFfgjW09ZBE2HayqrBjJa+MgnpZhtaVwsrpElf0zMCm8J6xujGudtIZIDz\/5leYeyS4Gij\/1L6UozyRt6hZY4qKEouMKCMZsYZZWI8\/c5hxWAQfy\/B3Ftw3lvFgmcxZxHR+HLbnVxsP5AzSThd\/z+c2pOYmlqEcccMvOyKD6FoNR3wgVWr8ynhN25LFQzoKe62eCzt\/iKWhmjbfaEvlgrrxU5Q5sWEAKwvTw1dMGAASN5fY\/HjKkvrIRh499\/u7R4sKR0xtqMCD8i+fsOirflNBYo1PGiEFWtBYISxIOqInKFinvj+vBHyn26YD125cdkNcO01beWiJ4ZyjF47GnhZzeGd+eoQO1N85KMAeaoWVm+Yri5fg071T6LoZPdT+1Rcrrw\/AkwjfB1ry\/R2Il8DrmS8q7cvqa3KMLZPb0q62v69+vPYK4EH5IoIEORmhZ8Ad0qvqrVltE9OJK1ipglzVVoRPs6Hmp563PcAZyPfz+9xEhxCsJfbk411C9PmrGNAXOKL1BOluTcn\/bXDtYPiSntXiKyC3+FoiBCVb\/peHw8VTJJU0a5azjPGl7BDmYULL7JOYwhXUEY6MW8\/ukm\/LdK84o\/63zY872QAgU4FIox8+rs0DXCRPHJk+kBXZnVyozDnsc4FKq05+n9XzA1E\/xYwH2+nwDBKLoY42rTJb5rJEY5d4itqWWXpvZQSfxFQ90j46jbjBRJ3KHSygGlZjVIH0zz9SGL8AfTAacrNK6ccXO082z1rxXTerB4uKkkYvEr2006Zbt+3UNo9YcZHdyIzM5HomFkCZqyBx0mDhPak+SSBarSHP8RMGzzIHPfeWaAUB6sdAYQdIXG3wqUcpuHW6+195IAYMZ5dOZXJwF5lV8vk9w2hu3rNhR2AeW3FNqKh7pnzMbF0TTl2QGHEJ6XhxlMNBKWUFhLCEaI1ETtR1lcSnPgriNplFuNr9ZSeV329aAlEGxcI4oTSeH6YIO7iDlbIlA9WSeTuDZPwrpnQcX26lS5YYWOyEN\/mWqnWSyv45qdOXbENA9t8XvEXTJgOM26PYcykFZkdTA6ulEac88mayGx5y70rGh8ajwPKXBcc09nyHKmiz7PIueA\/OBczKFm15WaZJ6q5mdMMzc8jf18GsbbxAxTXCdUTD1H9AWF2eIJqDf0qFAa9xc001X4YK14RbKeISsvq5TdES\/rHDdv3c\/sRz1zhGJOuTl8ug5W1bomYNH3Tr+elZVtmsh70Ywo6gwIgOc+2QLzBBcy6n081GNK07RMmqgcwXMlkg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