Luxury Daily
World’s leading luxury business publication
Oct. 17, 2021
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Introducing Luxury Women to Watch 2022
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. How should luxury brands navigate creative shift on social media?
  7. Gucci is 2020 Luxury Marketer of the Year
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. How luxury brands can win Gen Z and millennial shoppers
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus

 

By Sarah Ramirez

During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Introducing Luxury Women to Watch 2022
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. How should luxury brands navigate creative shift on social media?
  7. Gucci is 2020 Luxury Marketer of the Year
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. How luxury brands can win Gen Z and millennial shoppers
VIDEOS
More Videos

MORE IN Marketing
Facebook adjusts how it counts users for ads planning, measurement
Digital offerings, transparency necessary for brand success
Brands must learn what makes consumers human: Resonate
Key lessons from China brand failures
Burberry tops $5B in brand value: Kantar
How to redefine luxury for Gen Z



RECENT ARTICLES
Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
Audi introduces livestream automotive history tours
Facebook adjusts how it counts users for ads planning, measurement

Moët Hennessy welcomes young artists to new headquarters
Competing forces influencing retail’s future: Euromonitor
Hermès, Chanel most valuable in resale handbag market