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Aug. 2, 2021
  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Hermès, LVMH, Bentley and Bloomingdale’s
  4. Four Seasons encourages traveling with intention
  5. Authentic actions key for brands reaching conscious consumers
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Flight of Icarus: As luxury sales soar, how does this end?
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Posting photos to Instagram without a license leads to legal woes for brand
  10. LVMH, Elle celebrate craftswomen with Prix des Artisanes
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Marketing

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus

 

By Sarah Ramirez

During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.

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  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Hermès, LVMH, Bentley and Bloomingdale’s
  4. Four Seasons encourages traveling with intention
  5. Authentic actions key for brands reaching conscious consumers
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Flight of Icarus: As luxury sales soar, how does this end?
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Posting photos to Instagram without a license leads to legal woes for brand
  10. LVMH, Elle celebrate craftswomen with Prix des Artisanes
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