Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"593b47dc70c1aa426896221e79ecde93","s":"1460c2762f564637"}
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