Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"fd3ba5be807ecc69bc52473136c1d0e1","s":"c0e07bcb2d878bbf"}
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