Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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