Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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