Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"2b426b1777f606ccaa1040bb081312c1","s":"2019100e932570cc"}
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