Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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\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