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Nov. 27, 2020
  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  3. As luxury spending shifts to China, brands must adapt to reach shoppers
  4. Lexus leans into unique celebrations for annual holiday push
  5. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
  6. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  7. Bentley supports rising photographers through debut IAP Awards sponsorship
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. Digitization essential for luxury brands to prevent supply chain, overstock issues
  10. Connections redefined: What authenticity really means
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Marketing

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus

 

By Sarah Ramirez

During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.

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  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  3. As luxury spending shifts to China, brands must adapt to reach shoppers
  4. Lexus leans into unique celebrations for annual holiday push
  5. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
  6. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  7. Bentley supports rising photographers through debut IAP Awards sponsorship
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. Digitization essential for luxury brands to prevent supply chain, overstock issues
  10. Connections redefined: What authenticity really means
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