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Marketing

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus

 

By Sarah Ramirez

During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.

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  1. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  2. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Luxury must harness passion of young, bold consumers: New York Times
  6. Gen Z keep their cool with China’s new sunwear trend
  7. Saks Fifth Avenue is 2021 Luxury Retailer of the Year
  8. South Florida housing market is thriving: Serhant
  9. Lexus gets educational in new series, spotlights electrification
  10. Luxury hospitality leaders start culinary-based hotel brand to foster connection
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