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Jewelry

Will Boucheron’s physical retail rally China ecommerce?

December 4, 2020

Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron

 

By Gemma A. Williams

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  1. Gucci expands ‘La Famiglia’ concept to eyewear
  2. 1960s style icon centers summer campaign from Burberry
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  6. Pernod Ricard flags first-half sales decline
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Burberry includes consumers in Shanghai journey with social media
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. The RealReal returns to San Francisco
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1960s style icon centers summer campaign from Burberry
Gucci expands ‘La Famiglia’ concept to eyewear
Balmain Beauty presents first prestige fragrance