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Jewelry

Will Boucheron’s physical retail rally China ecommerce?

December 4, 2020

Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron

 

By Gemma A. Williams

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