Marketing
December 8, 2020
Tens of millions of Americans are cutting cable cords, which puts pressure on luxury brands to slightly switch marketing tactics. Image credit: Bang & Olufsen
By Ellen Kelleher
Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.
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","iv":"1af50fbb623d1cbab910a1ab93635837","s":"941e32c9a92ecc61"}
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