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Marketing

As streaming shift speeds up, luxury brands should respond with new marketing tactics

December 8, 2020

Tens of millions of Americans are cutting cable cords, which puts pressure on luxury brands to slightly switch marketing tactics. Image credit: Bang & Olufsen

 

By Ellen Kelleher

Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.

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  1. Mall openings accounted for 38pc of new luxury retail leases in 2022: JLL
  2. Dior taps into power of AI, revealing fragrance-inspired artwork
  3. Lamborghini frames Revuelto with famed photographer
  4. September 2023 issue of Luxury Portfolio magazine goes live
  5. Bally selects K-pop star as global brand ambassador
  6. LVMH Data AI Summit returns for second year
  7. Kohler, creative director Samuel Ross unveil new faucet design
  8. Cunard casts three-year partnership with British Film Institute
  9. Rosewood Hotels enters New Zealand
  10. Tiffany & Co., Rimowa launch limited-edition travel collection
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