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Marketing

As streaming shift speeds up, luxury brands should respond with new marketing tactics

December 8, 2020

Tens of millions of Americans are cutting cable cords, which puts pressure on luxury brands to slightly switch marketing tactics. Image credit: Bang & Olufsen

 

By Ellen Kelleher

Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
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  3. Free webinar: 5 trends in the luxury goods industry
  4. Chanel reflects on high jewelry heritage in new campaign
  5. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Richemont mourns loss of former deputy chairman
  7. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  8. Dolce & Gabbana returns with another summery Saks exclusive
  9. Jaguar proves I-Pace can go the distance in new spot
  10. W magazine enhances print’s fixed plane via September issue AR activation
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