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Jan. 18, 2022
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Marketing

As streaming shift speeds up, luxury brands should respond with new marketing tactics

December 8, 2020

Tens of millions of Americans are cutting cable cords, which puts pressure on luxury brands to slightly switch marketing tactics. Image credit: Bang & Olufsen

 

By Ellen Kelleher

Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.

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  1. Retail needs a revamp to find success in 2022: Deloitte
  2. 2022 is the year of the international buyer: Sotheby’s
  3. Luxury retailers to hang on to pricing power this year after strong holiday season
  4. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. What luxury brands need to know to succeed in the new metaverse
  7. 82pc of consumers have participated in social commerce
  8. What changing lifestyles mean for luxury
  9. Gucci unveils ‘SuperGucci’ NFT artwork project with Superplastic
  10. Porsche helps photographer capture sight of a lifetime in dreamy film
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