Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
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","iv":"5b39f556ef7a8344fa8fe849909f7538","s":"4f1cdce1ba193508"}
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