Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
{"ct":"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","iv":"7e1f257f687fcd89f5d055d92a97c731","s":"8850fb57f60446df"}
Share your thoughts. Click here