Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
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","iv":"2248e39f3fe0991abaa7c1841b157bf2","s":"d33ec8d0dd7db4ad"}
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