Software and technology
January 13, 2021
Apple iOS14 update. Image credit: Apple
By Nora Howe
Marketing professionals are quickly looking for solutions to overcome new obstacles regarding ad targeting and data privacy enacted by Apple’s newest mobile software update.
{"ct":"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","iv":"132957a5d0031798f03938f60592cf66","s":"a6de097557ddc445"}
Share your thoughts. Click here