Software and technology
January 13, 2021
Apple iOS14 update. Image credit: Apple
By Nora Howe
Marketing professionals are quickly looking for solutions to overcome new obstacles regarding ad targeting and data privacy enacted by Apple’s newest mobile software update.
{"ct":"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","iv":"cfbc5147f700af320da43d7ddfbf2fbe","s":"763f0d9e13fc404b"}
Share your thoughts. Click here