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March 27, 2026
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The Luxury Brand Playbook for 2021: Copying what works in China

January 13, 2021

The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier

 

By Avery Booker

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  8. Panerai docks in Osaka’s Hankyu Umeda department store
  9. Swarovski, Ariana Grande release sophomore capsule collection
  10. Longchamp, France’s Shapers Club form artisanal connection
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