Luxury Daily
The authority in luxury news.
Nov. 6, 2025
  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Balmain announces exit of creative director Olivier Rousteing
  10. Mytheresa revamps packaging for holiday season
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

The Luxury Brand Playbook for 2021: Copying what works in China

January 13, 2021

The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier

 

By Avery Booker

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Balmain announces exit of creative director Olivier Rousteing
  10. Mytheresa revamps packaging for holiday season
VIDEOS
More Videos

MORE IN Retail
Mytheresa revamps packaging for holiday season
Hermès opens first Nashville boutique
Breitling, Chanel, Fashionphile set up shop at sea with Starboard
Fashionphile partners with Martha Stewart for holiday campaign
Louis Vuitton opens boutique in Palm Beach
U.S. luxury market a ‘bright spot’ despite tariff challenges: J.P. Morgan



RECENT ARTICLES
Breitling expands NFL collaboration with capsule launch
Stuart Weitzman links with actress Keke Palmer for holiday campaign
Inspirato sees Q3 revenues drop by 19.6 percent

‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
Belmond announces Paris to Amalfi Coast train route