Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"0ec8dc6f805f7468336c91f2ba0a5d9a","s":"24390d09c78c01e5"}
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