Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"dba6683d4f5d23b53c16e1a3ab6b2a98","s":"e397cb1e3be5edf6"}
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