Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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