Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"dd31cc8a65b92fd828a58c3ebe386425","s":"f722051ca2ff7f35"}
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