Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"923e02f67e9f7460e5ead3788f29dd48","s":"749923bd44e5167f"}
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