Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"242e08e3310ab3a79822d09cf7a051fd","s":"067488383fd9ce86"}
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