Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
{"ct":"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","iv":"766985f325f55fe279b15ec50a0845b5","s":"950b2d04e20e85c0"}
Share your thoughts. Click here