Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"b5e768e5b76bcda9b100ab9d929fec1c","s":"24ec4fb982c8d22c"}
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