Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"5e3b54fe5aa95bd7849a6226c92aef47","s":"60e2adb6c4729fd6"}
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