Marketing
March 4, 2021
Google is going in a privacy-first direction. Image credit: Google
By Sarah Ramirez
Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.
{"ct":"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","iv":"dad0591be33bff5af5a105dba2f1c425","s":"035e451d54b4df1e"}
Share your thoughts. Click here