Marketing
March 4, 2021
Google is going in a privacy-first direction. Image credit: Google
By Sarah Ramirez
Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.
{"ct":"tMPRMO9m6RaXvFYBj70YTHRP6WJO8OcP6KDAx3hvRW0lpBQVT45bOYdHUjwla9Jya1emo+CNv2CfeYLAUdSRwZTwlVa8Q6YB7vo8yRW67MnBlqPj6NqjDByxLbckP8IvXSk4ERfpzw\/7JP5ibKQpkcuUMxrxgL\/XLp3Krvkrj6nOZ9Ue1qerEqwCv45LtWYLjqQmwddiUtw0ZHcoJgL6Z3sv9eZth0FvUAvGntRgZiP4zs+FrrFTeEZxlRCA9zcc1Vx4FvuRNDoKAlextwYSyb8Mw+7EoyFHFLTO\/qLiojD6cbRIgp1EBh78IRcIrd2C2Ljy+9uIYAF8xama6inI2vhFMBO1zo7OSKIZGUv45Zhlj\/FJKYB3Mbegx94DasN4\/kTlUFXmKeLnXlU29mKk1KW+iaUCRucQ5JRYRpGxDRLeF1VWpPaxCX1k8GN9DktJ2Qzh9PmlcymvPwwtthH\/EBkJpVrQdzcGsLjK2ZEwStIlfRaMVT98cXy7hqyFVqrN0IiuGzFCRUU9vBLJDP4W2zTfOxo9\/qV4gXUgBN0WrIIjBROdcQjaTXqOqlOPbz2sPxYax4\/da1fbw4S0xaSqCN46LXa\/xMd6lLOr8ovC4yVmjQxrHfaGz76rNHGwnX\/JUijsTo+rFNOKai7chTc4L1ySVTbprJt\/nbJbIx1dIssPfF3StyAeA5IcRnc1Rcjo39a+rmoh99iPcPVWf83F6r2oCoImoTqk04ZgrxZyyMbEuQvXmwgKRYPzx\/3tpKL+YOxOpLfhXgd4J9IHuvPTHl6aT42pCfautsI5wM7qDzsH+oZ2C4WIEZ8a3uU+1Rh\/hpy96mUyzDN22wSlAfJoFqGBGlYJXGRZS2GjZJ\/bXzezOCxeT43kjXZW87ql8bgNB0n4wEH9p4Epbp9+q1I1L\/ue5eVAnpURCPtQK5pS\/qNWKAlRsY5gI+t\/MmkHRN5q3ENpjPtuLmJpilBLf\/LwMW+OK614FMBF6TXlGM1jIoNjkiuCPOd7L6zv38rpLtnPhF7w5M39xx1OUWK4YpdoyM9TPhF0Z8+7qPPcZQyDSgLaISBu55q100lg8mbIWS98+Sp7QXVP\/qgvxn0dSx6VT39TRVgy5K1S\/LvMRnda0Hmb8W1+qUMeww+sbGCs2zRGRYcewky+zyQFP0eR8Q+YkHaVvU\/+ud+ejQGqNmqaWWvErmmvOyMNrTR+Pw4pg0UxjJIn85K0kPmKSMw3SsDW\/d7oI4SieXVwFSrJrfn5DH3+0taPApmy4KItKTOy1NvQ2XiA+MuaHgjSDKboMSwfRO33ImoTkMBaEhwqBn9+IQulNTOD5bCL0tSXN30trMSUcXxzcBqZywDVyG3alSNstdlfjG0bPaTAQDA+p\/EdFiVp6\/KAi2pxjMwW\/uZIllZ3wBQgdWcYoEHjSerSGBDmyJxC1IQNneXqjJiDrljiVUQUQXXojwrE0wq9+BlYkJ0J2uGTjgpWhKw0xn9eK7O6rsi2fY\/fMgd5LqXOaHJEZY0zcwzDuyGSoy39s3O\/aud9syUIMqco6F3otWlcrzezSAve979yF+pn+ygTpH5w8kNGrM5cb\/MntXv4zt9n5eKrh6wvLcl1QYLb5ufHX0i0ovnonXLkf5NA+D6Sx6bNv1dbs4B\/Rc8ouIWfl84sKSMDaQRQBWF+ZOBVMDoW8JewRZ7ewBtof5kvxj4fulQ9wI4kjVz6iU9hphpgV12\/nqyRtj76HasiPhRl8l2\/upCqJ+ZxvstZMji61V4IgeUOU8\/r152nF92kvzAd2uNQgWU1N7VSKRBu\/399bHpfP\/w0bm+E32fW4NFlyH32WS4OgFMwPm2D4AhGQXYsS0Vx19z3Scg+GyX7UaHeCVPyefMNx\/GZ6Lh7hEzLS1CW4GlTWCHcNySNmL2gTBhPzFjQ5dKuV+rNNj2NY+tQnmhgdFCsZcked+PkTJtG9ORKTnLUb4jn7GYlYMEuD0IIbujEy1UlsGZ3y+3i7GvGHgCIpeGBIK3W\/lVhXlwy6MNdKlIwwLgikN4+2toDrKdNeTKZn7F0ZfcrYRGCzvgsMqp+UeSPpv4MY9rQq2w3rc\/hfuJqStSk6IVKz7ZafH9ogIIfsq\/asDzKdm5IEiycsvu3fLyTcmla5uG8wc8bJCU1GgVpIrD5xHtETkgvqbgjKSw7fLTHyjCyursObAcFkViG8PKr9XGF1\/TOzgcbEZ4hCGQCqO80\/GMAB04E7+w9ofLYJDMapoJT+H3+28ntVLmMUEiaJ2wThDUDfhyqWQHpdi+7NkP2hkG24mJwICZpb9\/OEtT7SRFanEqkHR3PZnYy0smXrTimPqRjcfRB+et1s7jBGqrDrDILTN932JP4rWZWXqwmnpKP\/bRq8oMYGYkEDITt0doHH\/WGjjKBVVit1ZoVmN6nQKOyKJuMHtbIpLcQaKFpxP6t0voZ746Swv94YG0A7uCxSIgOuBuzQeKuOeS2wDg2FLLOH48ObcRcxV6y+rTsN4BsS7wcdIo1bHy1VC9lhRXo5AL\/QVQubyaFwoziBQQxWdLTM9jHzdseVLpUOFJ5CYzAKSzgeMpYa8aA\/qhbhqwZct8+mtQ4mAo3Fhs5aIhwgQuVhVaI0++Tsilyu9NtwdgxRqJ3VfNsx+MtNTImppWetUDzjHhCthOX4BA0Q6fURoBBVVWRKGDDdj0cdcQ9EwDaOB\/N5p4ykmpQgayFrxsuAUC5IWfX5woxam9BSHd68Bb4JSgIB1iJtKVx6njD74XKUM58EXGtGqZUaIAblANnp8fIuQGXl2fxJXCJMJv9AuWcd7a94rcnH\/a01GdG\/gmjnB57sXTKPc3SY3Gq1i7loJ\/2ugi1yCuVoihym8apVP9S\/4qJNVXNsYIBgy28XKJlnyl4fnrg3aaW63IZZpL+COPuyAmUPaS2apHbIuN21F+yndoSMZFcIvOxRd2Pz+hYK6ugQLM3\/fExH331OEZo29AeYV6kdcQ7wHHOyuaZP25QHQyG2mbyUJQdbgNhWoWYyyEt+azS0xy\/RXh9psULmQ8nOT7dIfdbkKcLn8rtNeVfqjHFGcrkx2W85bSN8rx+FUmb3msT2JLXv2uSuzsBg1ECOz4T01xsi8E226HF85jIpWiyxWWVQqzIiFQV5hPkPXuqgzpg2+OHtwdIiAHiO8NZxfzqk1IS2O16MvwD4mWTFcs53MosrSzbXmiSRm4TRxecoWfDAjuKRxkZKDs3kMD4RqjGUWdhKQvWJ9tTwUyKpdOmhiD0nO4VEh\/7DfTllnESW4gBgPVfd4VPqRDelUr6dx0xfV1X05UmTiDVJeF2fdGQC8uqzPt+UG0zWz7coBaBu9F45C1J+0inSIsgBDQzU9+0JtLrqeZM8yPwdNKOUjPea400UMn4zmyLgYDciYQ+OuWD8WpO74ZPl1m54c5k6Mp3xfn62LJqHH6btSLbpRIWzI4rKsyqc25kuJG9UuT8ukHjt0YpTfE1YmJncqKSGijRFehL8novI4M5xNRwnIxFU2QwRgmwnI5+0uzmITjkbFDmYYfqh+UsefXG\/cOhwUvq7lRRHJp3i4y+4HtShzT0NUQ\/IflXjN1oi3n6ecQWfKsPGv2L2ijgkvEMFOpCzhFM6eflwCr5VJO\/Yh51vjB+uCWvrIlqkJUeiBFvpLsX6Rrk4NdhePc\/HY5EBHiyODH+TLnx\/zgEeHdG9hQemB2LJsUYw3kyQzH\/wHftJIBat8cxeIFaB8ka5Hp5gNQyP6i4uYIrdzm1OMuznXacS86iUx3Wfa7tX+wpkle6U2G+z+a896lx6apXGqAmAte8UaeZan52D94ZQi8HatOutmxiDHvoakCseZ0oNF75uSE665cdA752ZdS3kBapU+UASBIllUTYCp2Hj+fM6zjuQ3Ep4N69hxy5I2TnbvpS9otdf9xPFKuzxOeo5pCBw45juLXmX9wG2T9oqwN9s2abDUMhRP8hgDR2NgMjCc\/VPJ8Pp3j09OV4n9nE0BAm\/MJT1NwW+3OZitvcGfdaA6Jw\/vpw7fdPEylD2TNb6slpQZoH5vcAUVau+oMXdnc+9TrKL\/dHQEPtpuR2Ug75Y+gZo4aFOceQ8XPndz+2QG2\/qrH7TiRb13XWlTkyHx0MOAuQVym0PyiwVyt82EKZCqmTFRr4ggLUwdyAj38E\/GojBrtZSTdn0KhkslMaD0uiu98jwwoFbukjU6qwvAF3ZSuYEgz6gGybpuZMQOEVyEfzWyh+qO6p5IdYaieNXcRzNyD7B+Vg6aWCqJshq8SqHugJIig3XcErxy5bN6ZIX7QXDKDYp4fd1CGU1pS51sbQJgeA+3PcZiJfX7FjJ\/7d5NdKJEle9ZEagGCZeGWvs7y2qouX8TmzfFBcm9X1rRtexVM0yxdOTVp0eWxtU9nRk9TB1ijtKmzSFrVNTxOZzf07OYCGIcxmWSLfGs75P82Ruts8GKY1YjKiIP2fqTH0mKX6W5vJMLFG0kJhfKh77SPDBA3leTh53JPCEnNgsMtnAAHgTN45THhV5f0D9ge0TubyZEJ22yOOkjbqnigLsc+7WlJVrcrEiJ1cDm2wFjHwcO7i8qvPaK+lUXRLuQmcqEdBky1qdxOot3+oO3wi1Z7rf9gwxK+KFXav+D5s6WEyh2h+VCxS12KVqOnMnOhhaV0KlzeTSLGFex7CTraNIRYNFv\/IFDL\/bhrYfIvx43rvsGBos5HIkfcaq\/95ludxgIZSQNI0NO4T0yqf7+CdulL\/lahqhYGkuctQcoylKrkdr\/KgvRcrRlkWequSusievFy5rau0dpb34X2NS6a0wHYQEkq8PM1fW6MAwn6T\/h6j8yCCLdpaiyWyBObz\/uJezBPNh6wPLQZexVC8vESrIH5e8qRLUTVR7bCHUkvjLRYQNdUW9UgF\/23VmYdOnuBDL3Xc7JJyRd8xl72i2f7dJMZOspn1CHxpekApWp9z0SnVc4HvunIfXgGRDbIQt94abr91EUejlJzrdXAiqAOE\/G5u\/GpzsGoptBLtdh9ayiZrseb1VlyH1f\/p4ItFlV+AsbjOCoPN0MEAdH4J8MxRp58Jdm6htLoiIxLGRkcxsxI6XUxsYQVNEbp6L0p1RQwhDjjEj7tvGAKee0Fzbw8grV0O+MRRBcrlaX73JGVqcVef4LvbQG4iblJGDoZyjfJ+akom46xEWtQcbNfqF7zXwh\/wCWUa\/FF2BQy+imEe1prDeDkO4GMZK35vtLLKsq\/eiZDaDZFaUo0jBuRbmrnoV31AylwcwweOUZaYELB560KynFm7oqPZW483i4E82wFBCDgaLQo8RC4NFyOpoFV3JTOQYQPpmm3GYsweyTpcudPnVqvdUdoIYoEbFEaP8XUY2u49aniplg2EwTFveKJG6NrFpWe1DEdPrZofMdAOuHarzAdBqkowzvLdlyTSAGOBdabtaWuhGQ6Bdg7XxR\/2I7ivssvVGhjXQfc+\/ziPHJXy4SXE7CXrjwyd1C3E3EF4l9ztrE8SviYKfmTsptJikyZhkz3BRMV1+NWJe7aGVhf2VcnIQTJFzhR+LkbXTchgcbfVr3Og8+aZKB16drnnV6uKyok037yLJ7MwtRw6\/A7OSyQ\/IsjCwGnqGUwrCLpr\/y7GRbJaqVXGkEfDdBiOt6u\/A9VBVvd2urfEmVvfinsVBNlndWO1otbEQB+eqi0JZzTEj2slTkoYlSqP\/vy9gaZ\/KTupV9nk6LEyWHQzAoyvpS+nSYSzexcG866eZaOlaRDIswfP8YpvEFYa\/dzNZhsi7NoEtEg7IoCqeOPoltm066U+GjW4nVJjMxinNr359PLJfxZ7YOOJ9Mzp3grzRvcZV+U6D0YyUN0qXbR9cJauieSX7shFEDuhG7BlGvZlKOUbz2KNiumddDm4t9M\/x4715OPMw\/zs6yB6Mz5vFkPXnbrBkgWhMd+2uwhIFp5hZItVSOI8TZKbHUXQBdN9bZ7fcpF+RiB+YERwnZOMmJBjWDipZ2dYUykhaU1qSA0VphAJ8s6\/dYm5qtB+aJ1WbZfA8GFjAEDNgNXpPQJxZtts2JU5iroweS0Fpy85O1kwgMn0d2vxfZ7q5DY0VVl4paEG9Jj06uSmgE7KA3OpgxyUSCEH8\/PqFrlzmybs5iubZqs7\/IG\/krBLhjPuJh439PEK3fmmGG5uyjTKDjgkAePuwyMw9ZSzfDie1GEvVpEAcWmNVRoRBLjUo4NSYvI4ag1kzkygLTeBPYa+YYBlKFkWwirmdF7LL6VbgZ0+CWX4QANbzZnhpMeuwVG4rRVov+EjEBGJGFQkRobDtbKnoPt4NIwH\/X28xNAegXNUSjY1oL+qID5Waczvvrllg2YvXXG+blVkNDSw1RrEnBCcmFCfN4S\/TEWbvAoXdretcm9KQ6fRqoemrQfDfgQC6WppERiTEOmxs5wBgVHTGzKdoUSnUJZB4525M7aNA0GSunfBZRkxOlxvLXQgCh6DTjJPDqtnknI++WzprpRogMfNI0rsU\/iUWHY1lp7ehv6eSf\/Wrx\/8zytMV1NieiYfXqBrDcRaIEoAFr57s4jpBkw2CJ8nXQkoQWv\/WTdksrpjbWgnfcFBSizdaxnfZlF30vs12\/rr4FyfA1dXRMrsWIRXvTbAPAnkLmyooTzmSuPes8kDxVYPSLt3debolcFDtsn1X2wKLX5Zeoa4\/KMK6dxqQXEH0ubmV05k85aJ\/tIZ7o\/hTrNNsnijaSfA6CPEu3ZUoDtZqJ5FYgFC9TKmU\/ft4Rk5w5wX7IB3AYe9kZ6Id1dPIENj0IZ4cP+YCBc6LkJTj8FMO\/mM0vd36XIeIPcqHqkwH5yyLwsqW7eXJZVj4zHbXTyLR0u7Ji2q4l2cjD0X+vw5cS8Mhx0hnXze8fSywEBpxJW2B8T\/39o\/XUgQBKRyKgveGpy7zYPig0SzN\/0cs4tsgu3R1yl1n\/nezQtT5j8XhVS4QdslbY4z8aB8OJ0E93M6E5\/NJaaOIXY0\/iHRQS3bBL\/Nz\/aa+y6m4uEKAGUJ82PiB+EFr0pVSy+slJIhA9OHgR8PqfJZC99QPbJnOy66UfHgA318xv0XwpvJu4T\/U7UuTFlrycasL2AqJheiNCbV28W\/CPTHsjj7NsoVOeD3QJm6zGxT90ElH8f4YMqEEoOTSOou\/qPqbJQuqEt2AJeHMQZCJ3tfP3P2o5+X9zFNEudIaGPHeZEthUS5qfaEDszW7Z92uUKqh6SSYgQ=","iv":"7add37d9a3c9a507b07f66036a2cabfe","s":"85eb1650374fab4e"}
Share your thoughts. Click here