Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"fa1ab811b16ebe282c41dfe45281613a","s":"e1d7dd8c19a5f4cb"}
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