Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"76aa4b2bb842316011dcb99e07206fb1","s":"e98b576dd88cad15"}
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