Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"41fa2dc8078721e6cc938e1e87449fb4","s":"fd092f305f8e164c"}
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