Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"1685d279ed696d1278db7a8a282bcf24","s":"814520b79df2a21a"}
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