Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"be968a4782a70cd7abbdfab5d6c19cc3","s":"72b2b5aa48ac10fc"}
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