Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"92c8f75a4ba0ea06ba3f9037cdccf41d","s":"188b6b20daffbd9f"}
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