Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"e43c673b9ba6779c45ed13db0938b73f","s":"59ee61310ecf9a7f"}
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