Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"f9e080a2ac8c6241e64d2002a11235bc","s":"0e4404ae0cd2b62f"}
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