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March 27, 2026
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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. Mulberry to resume ready-to-wear with new creative director
  4. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  8. Panerai docks in Osaka’s Hankyu Umeda department store
  9. Lexus signs next surf ambassador
  10. Swarovski, Ariana Grande release sophomore capsule collection
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Stone Island pays homage to Naples with ‘A Sopres’ docu-film
Cartier celebrates 20 years of Women’s Initiative
BMW Group to host Concorso d’Eleganza Villa d’Este 2026