Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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