Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"9dcef4a6d24bdeb87f8e8b52100745d9","s":"380638d943c6c0c7"}
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