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Feb. 8, 2026
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Real estate

Why luxury real estate brokers need to be on TikTok

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok

 

By Sarah Ramirez

While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.

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  1. Aston Martin loops Breitling in as global watch partner
  2. David Yurman selects finalists for inaugural $50K design grant
  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Perigold, Olivia Palermo announce design partnership
  9. Cartier expands Clash collection
  10. Qatar Airways, Art Basel kick off partnership in Doha
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