Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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