Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
{"ct":"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","iv":"88cd147b679d95f349a2e86079fa1c50","s":"a4ee9533ca6e2535"}
Share your thoughts. Click here