Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"98a9681947ab591ff0a191b7bf4cdeb9","s":"856904850d0649be"}
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