Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"cca7f1123f1ebb5f09f859d215f928bc","s":"7acc9d000cbfe994"}
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