Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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","iv":"06d153f40f6f2cbef3a3b3889e8c6a98","s":"825665566f6a4880"}
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