Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
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jKTnMgmhALXe0J\/1OB4zxzohmLFM2XuKVbjRS9Kz01xjYHd9gl0uuaTgM+0oTLonWmPAQqR0vE+svD5X8hNW0Xco24pFaIifhGUDFbeuqRulwOJflHJYMVg\/cZdTXr7K40JlX0dFPNQacHIjhFxE7Kifci3+9sxgic2FvU7Gu5zuLHBYgrBu6\/V2yDe75NnMyTrV1UXQiXQ8KcIwQvk\/iQZFX8ez1RykYYTMofWMR7M2vvIXwCrDwnRhQhIN4zuLB8PceLEPdyYU16GYl\/p3yo8GbDMajNt5e2puhGMvG8+SQC2ntaq4jAkiK+2J2FqFyYVoWR8ZqZVFQ11QgMBlLuKlh90z+uhmGO22n9XJUo85FdwlsOcfLfi+1+ncOi1\/w0vemduMDyh5B2jzIYbrfMGIAbyAE4907ABfZm0IR6I+COGbehrQn+kZr3+pJ1ExxYJhwiV56l+4yncZCHIypXooEAEHWHWDFuH2yXU2pqJ58\/UuZhueM5EeVx\/sraHIqao1l1k1Bg6Fz1kNsHWKg3ZhuvLfEm4lwVaoUedqAm5XQUEcqDjQ5HQopNsYrZyg4+BvtMMP+NtawAPzVl0LIQsCfdE8FHky+dXJj3GPEYLAoDBRW7Qunh8U+qbgZlW+ru7WJJ4fXzNFSqBsTBV1JDURWzye\/weRquU\/8uGNsBgJ5qCfC6NpMjqNVkXVW1nIlGo7xsgx8Ph8LTDNcS3bLZvGYkDIjtdXl8I20UVSRavdPIDp4ElgLDSYll7GlKah71K0KZ5lLdUtDOdhhjwDB18aGQm4xo435l1pHfpKimT5hxrgaEsgLn0MG8WDGS1geVhlyFySqQiQF4WIbc4WhhrepwuHmNoQ2hmEpZdrbWfzvfCee9yMfuJVWPYw99NpBfn3FiRkvoPikMCVonfdb4F47qNI15WUMWr4MAWiYrnXxMdE4PJQVfvYA7SxpkitYlwcHsZrZUjzWiB2GDg+iuFNrCSgNj52EyEQTPU3prNtoyVDefKvEHZKuFrP7gb4Ovp6PgnGXAKv2fX9ybM65Dhf0PQiYJK7WNeIzcCKplUpxQQF9SdFY6vF2kWgGvpW\/yDzKg7yTzEsqFTl6za+Gm5Gnb7IefNwmsk1vVlxhcREIDrYIpQniGzeFvx0yDnjfUR7paHMNfKjgdglZqREHyVAkoK3eOvCzWsulrcz3AOx6bVQWBfEqAeGYP9Yodn\/FPZkW8DilDOGR5L74LOEn+5WHuG4vXPXAIYgZlr\/JpMgaklsWLvwCiMq1ImvR3UF8GJrSZEBPUECv0VW0T0U\/Z05SBSGq59hJ26BuIrtSyr9lRQaJRO50Eqi3COpRkdF4VABw\/2ScYw6ukHybrgYpA3dS8yW1bWJVUAq9JV8bRrjA2AID3jruXIl5sGNWz1HMlCIgnclfGJEVD+BmThXFwGAySAuFCRnSk1cld1bS3jJHYK6aCGeE45JR+fvtqeyXnbBfdB0QwPBHbtpaYVpf4upgUOrw0WSc8Y2Mrn7gB\/IAUhptBhDTf7fmIUzPeAlhbZugmicja\/jgJxvrpE9gdhaXoMd9jKYsMewfldrk5Yxbj4knEHF49m5zO\/VWUFxKHyjW+36gbPqMfUc2kFeje3FxFtLMAHqF5eWDbOlJs0TKOm5+MsenhkkWR2MNmLUT\/SzDrHW4im9pi\/XoFj46dvcepkLADKCuHrYuQV2dEavRboG7Wh2rHlof44MUb5u1I3215NO2AeE4L7dQdrZqK1w+nGX8qCmnMNC1IESwS9wA+vG2BaLLH3ctGo8cArT9urE27Ew0xHgC2Zy5EGgVNIFvwU0b\/hcN60oT6\/wlSYrk4oZSMUoz0nUemjDQlxHfBbpA2Wspihhh8WNoDjIvsGLjq1ZyGQxoLlDhN1OEDVFTApcbSQJd4kFvBRrYyFhtKxoaSDiw6Z6ELoPw65NcqIHXRV9lFzmhMCjra4AaRWdNrRcZdqjWiAcOaABY050m6IlgKdadJXkD4L9esNNuKrVlIGHic3lmmDi\/ZbOGneZ3JZ3lN8IFKlV5UD0e776uhwb9xik03d+IN08BHXlbmFqIaE4r5tU5YZhw39P4QNRU9b101AyrXoi9AI+tAu561tM06lslGRmksHQPYFUpbbLuTORNGuO5IJJ3v3q\/kJiLaqLINs4tv2yHCNPI4d+fhcPrU8rT6UF39I0zC25GueRU5UhQIRBdgXxl9uc9HSQnKPA4Mi8TyCCs7p0RBUeGHccTkZey9Qc5rSi4an7fJPjq9tyoU4a6CuaABkonWT6mS43vjxtZ3a4N1pQAGe1D3pzjeOJBdN4dBfJ4ctO4mznXt0lB5pOGsLOirjHnz3u68Ak2W\/GWZFjxsDGRpOxH+n6xtLpWGMkdXUZfyz2MGYQnnltA9wAPWI6PqQju7ZI2xPtIjtqqysXaqLCPPpEWVKRy9tchVWsojCT58\/ggKqozoo7Ffmby38pwgQCQdZC8ERB6iCtuscYpQsL21Rx50Adv7NwRYxNHIrRh3wWqw87fG1oVbfaASFLL+jJCHdMTbQz17Zl4NvXfAzCysF\/7d0F0sCqj7jupxMJP+tiptzTe9lorBo2KgDW4fOKwRLTm6IlYPneaF3dFBzxleLS2N5cEc6s2QresX6yz8lIOipX8Fv6aDNFmu9CX84GTDFgbfY\/mtuRU6XsFFJEu\/4DgMJIaYbr21A+qkYfUaYFSotAUP61wi24VdZDMqR1c9HFPDoUto7UfmKYINYPUnf556+yMqD2lhS3MOMJ6x4yLOvR1L0qZgBIs6uqK9WJAm0nPviTo8gq2vrZziXU+WOKM1HXcfRvQh657MG+fQpMRkEOcfzKjwk\/dq4IKnhJQcQwGaB+3uSPdHvt9S1zX4Mu7pRNiLgq0\/NBo\/PAaEQJW1OLUMaBoPBF2LZxkDiwe5e1j96pwtYZPdZHQwquMKmkKP6B0iTMN7r2gYTgWEir3WqrohDtgZhJbYn0NlHr+jptcK1bVnn1SudBwWAnXGU3O85+bQMSScZZR65ay6aCOmwuRt\/bEP2uu2XGfuBPVnSLxwB1\/HxSiYAVH3zlHefeV+dlM0yf7vEPTjl7foOC3Zp8WrjYeKYWzJabgxFjpNwqrQy8u9c6Tphho0It5qI5YfdP3tMAQlMH00nqQ\/F1PmDOmpdK5cPtVOvcnY54sjQfyK0DY5IRzkHswyBLujCIiQemR9fuioFO\/5cJ3OjZ1yb+cgyJ4iJdjwzY0TJVx2WptPtaE6BsDSsDtT52dl3Cqo8u3TMONvia6BA2LW8wyT6t88+sNYKEqgfsxP4aTpuQ8UkuaNFINl\/gcuFyyyukn19+fCbrr3orIv27G9YLD\/YFIWn22c82p5dAJkcIM+cDs4OZSjSm6ZyMg6n\/hkdoQfSruaCM\/wzj9UhUez4ezscKMjeGWIuBoDeZTiezwUSBKBztBlBs133lzFW+Yr6\/avrowhTQfoQp96mMDeC0HBfZviJ6g7Rb0IaVyKNrhPRuWRkCI6S98VCeRcTHr5zohAwLTLhn0grQwNa7s2xIrz9Yb8TjLCTAQlU0LcIf2a7tprSqqSGpKa1AFdOP3mP65u0KEh\/6OB97O7i6FOWMQVLnC19mhHHexXSU+Qo8dYDOzWb61Aa0XMPPDtO\/XAZ6oU24eJ0vW90+DGCMTiXxFz864VTHfUiSvkMjzN5nsCD2zt6C610g6I7xbfecQYIauFbb8b5Gt\/CPpRaVIFrEmQhCI4GWxsNSRKtJ4l18R9rpKf24EyNKjfPMMCGjye9fGRxODQ77z264CZeeJm5EzWnke3\/qT81yeyRN7kgp+l9rJwYfsqpLP+sK4Llzpf9ugA0bT68V1QVMOCNFKYM+9yRXUdTnEdaZ8aT1pKrKdubPW+UCnikR\/rr\/sjvpwYMqDUcxWTMjegiUK\/tzghXYWDVCOvfWKR8LwY5xs1pNVgN5zMgPkckv3AC2SBnBBmnMjorbd\/CIfXwsgX8XSxlANuZRP2aOA41snBRpSnKimH7J63Yi3TZVXCr1LmTnMbKTvU0ShRfa4c3FARYXVDVqd3LBWEqBRajZEVl9slOQ4oPi8LHB10ZkdsdIl7w7XCvQDk\/QFCfapr1Qo3EcKZvZWXrdqL\/txcszrkvzVVnspDm6Pmt5BnmiIOAhj++BZpJiB0CviEpxexAy3TQLoNgZ4s6sszwyp+me260rVpjL+D66N\/MvIr0s3Z4HuNUcTZr1ImMPQNaCpbxVYcSwR+wjAbEPe6pH9uQRCZwc32C6y\/xR22XKwLE+TUkDHCnrCq8zBcsvt48YXIgYVvwO+n9LGEGGJKqtP0PNkhOFJQwS09eNHDz94jDzx+3XDwqrVuW\/JpxvMUNLaemg5yHg\/h72aAZlkCihdPJRAZRMDGuVi1XK60wpJiNYfh8MAYRrwTHXnYCweRelhfHCJHMYRXNeIFI5YjcKEO0JJpL\/+v\/hiFrEBVpfey2YfRwKxfv\/2vKSh89QEPWpJ\/tOocIf4wKJWOMAJP7eRxRu7yTnxAMLQGGGqimGuZJ0A6TJ7vgZNj1HasExZRK9z10nRGg8wWbqC7bHsAl1+PoaQ9WOBCYJblFMR0h+9bBSvRqP8QGFyli3XF1NMQrtWmEH44jk4QL9PqbKjmFMJjNbAskg33xXV4JFUNldk5Vz\/l8\/E7hhjBeskhElrisUZb2Wk+pxM+JJ56\/Mv3+CpJAPoYv3kvKeUBRrronki9mxDxlpLxSrFTeSNMpSUrLcex+CtyNTaA\/UZmI2DT6aA9ABpGPCsAHqAjtES0kfTebqmm\/qzW7XXW2d0wlul77ewYQ8zt0kq+EsGj1wiTwMPmUNAIdVH\/OIOTCkh\/wQYXF9EFJJ9BN4mfvvMiDIT0R0pvi26hbtKg\/ZpoRDHa1eWq2XspuMzBlJvEIXyAdYcjcUlJJiiPqtlUw5vL8MT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