Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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