Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
{"ct":"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","iv":"e13334a65baa06ca264eb8edda806d8b","s":"be3f80b8891d64c1"}
Share your thoughts. Click here