Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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","iv":"63b8527bc188530a31c8a2818fc77095","s":"84b0ff57bec635b4"}
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