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Marketing

How text message marketing can improve brand loyalty

March 18, 2021

Consumers are looking for perks from text message marketing. Image credit: Facebook

 

By Sarah Ramirez

With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.

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  1. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  2. The logic of livestreaming in China is changing: What does it mean for luxury?
  3. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  4. Tiffany & Co. further commits to music with latest partnership
  5. Brands cannot approach the metaverse like Web2
  6. Cities of luxury: New York - Luxury Memo special report
  7. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
  8. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  9. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
  10. Dior explores ancient textiles for summer menswear
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