Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
{"ct":"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","iv":"06085f688eab754c3a62aebd5f4b9687","s":"7b05098f808eb17a"}
Share your thoughts. Click here