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Marketing

How text message marketing can improve brand loyalty

March 18, 2021

Consumers are looking for perks from text message marketing. Image credit: Facebook

 

By Sarah Ramirez

With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Schiaparelli exhibition coming to UK’s V&A
  5. Luxury Unfiltered: When was the last time you truly surprised your client?
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Four Seasons Yachts names CEO
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Givenchy debuts Matthew Williams-approved ambassador
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon
Schiaparelli exhibition coming to UK’s V&A