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Mobile

Location-based mobile tactics drive in-store holiday traffic

November 23, 2011

 

By Kayla Hutzler

Location-based mobile advertisements and SMS messages are an effective way to increase brand awareness and drive consumers into bricks-and-mortar stores this holiday season.

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  4. Luxury brands are now limited in naming capacity
  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Balenciaga deploys new art series
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
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