Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"63b8b02780de5a0d4e1f7b6143b56328","s":"d2943bc6e440cd93"}
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