Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"a4bc6bc6766610a0f62fa123de1ace5e","s":"c21fb27a8e2da9e5"}
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