Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"3e5b0e58bff7408894b0cf5a12518591","s":"309bbaeb3cd3dee1"}
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