Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"6cc95ae091001fa716f6bbf1aabae99c","s":"60cd9473b7896200"}
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