Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"452b4f86d17d75e80e2a911c1cb1bbf4","s":"e6386cab7798b357"}
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