Marketing
May 10, 2021
You are not alone — on lobbying, climate change, and online sales — and your brand might end up working with its fiercest competitors. Image courtesy of LVMH
By a Luxury Daily columnist
{"ct":"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","iv":"936ae948ec28b37a85025a21682210de","s":"a5a4ac117fef17da"}
Share your thoughts. Click here