Marketing
May 10, 2021
You are not alone — on lobbying, climate change, and online sales — and your brand might end up working with its fiercest competitors. Image courtesy of LVMH
By a Luxury Daily columnist
{"ct":"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","iv":"f10451ab62aa80c2db7a15cf0e473b7f","s":"8266fb298b929f8b"}
Share your thoughts. Click here