Apparel and accessories
June 7, 2021
This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop
By Nora Howe
Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.
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","iv":"f7bb25cbaa44a4aad118506bbd0d37d9","s":"ca47bb4db9a19c7a"}
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