Marketing
June 10, 2021
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Image credit: Gucci
By a Luxury Daily columnist
{"ct":"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","iv":"8e3b8519600f5ad9a7615b1dba5b7979","s":"fbdc2d68498cc84f"}
Share your thoughts. Click here