Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"0709b0f5e18f4c3f706723b5c0a98327","s":"f5b6769614365612"}
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