Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"94c38caa067ae1b5176394fe446ec2a8","s":"1d52d6ea364b5691"}
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