Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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","iv":"c59e2dc65b6be299de7538f88f903fda","s":"38f5864ed7ef3bd8"}
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