Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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vIoaGU2UpbF0TJYgw+pNRLpU18nxs\/sVq86dN9tUSHW69pA6pfWkHS\/vRkIt0b3PQVXpHg0ORVjwbMFAC5CpiiRxc022Xx7BURSF\/AjgTnu28Y+I2iz41kXP+5E9a5LLrOYDmqPiyMncYtNjP+ZrbDWV2ETQ\/Lo\/p8b\/Zv+QiCMtD6Dn5BP0MrHlRVfW7Twvcx1dnifrS8fUL3xRobeIpO440GR1jssJab2SOrCqgkU3PD7Q263upSQqpkZU9xq9P3STnpdDpu\/ZfogsxF8yFAzi\/7XgH2nSO\/Ll7JGm8HSPBJyVUDDGrokgurKZKhp4UnvUCF+5qPPDrSTtzPmtdDhXiwhgaxsM4DeCf6AHWRWI0+1JA6niiWQvER\/QQOupgm7ZDLdCuV6iK4z8c+0ZpZcHK9ve8dZkT6PpJpSmRSxpVttxIrKqZgpMT62hZkbBMULbc7zPqD6vOg89\/ZTIcnQB07FbAjxE7LTgIMT7pXNmeWxGtK4uOMrqFMkaCbwpyETIHhUY+QV1A3V1C6lqxou0D73nQLDmjrbPwHBvlrDmmJYkvVZAJ9xjuWM53az\/B1xrtENHSKehtmNn\/+j2opW3MW4slk0N7f2uuTVXwvOp\/ck+0kYoTZ2+saKM3yLXtw37fhB46MoigJxjNSmohnQbYS+eOtA2DsTaq400tjnB4jm8oqT50xG6u\/Vodkk7jez3r3nwKf+D8boXwTdq9Hg5yp5o5bE0GWoCQ0M3HIgZg+BXby3QoXDo0ffJh4ArwIOv5M6W160dk1QNZX2oQSWFTJhBKgLMJ3EG4cNUqZLQu7a0ZEbeWiBojZzKu4pYjSZrhcoiwggvR+gtSzdjq0fET9weDnL9zj+9p162+ePo\/OaSpT\/ik50XN6tyjEqud0H+vDX3e1mGUTrnPP6MQhxee7RLiGzfoLuvBUrNptbnYuy7EXMddNsnGO3HesTW2aR8AMAeMXvj1j7pH4LwM8dM5dkBF3mB\/jlUYmPOe7I2LIMhIM\/QVThFngA15CMEB+1QrlqE4\/1wv24QY2te77dBH9KogJkE\/PkiqWS5K8XbIlzgqNwIl0Wl3cSzOjkJw5rxKa6sRbvfkmwbhgvUyPZdiOEirgEjxCUkGuM\/CAEq45rYYoRoAues84EnyLQfMh10a+aIdPjAnQkaTgRCfBNe\/dpe+vT3g+XzKd\/wgn5NwuC4PSnW1sIWqNsvDvtWZsjJhAvnzDH96d\/JaVo0vf5cG8SHynW09ohqX1Zi+fVNszhFMOA30ljGWkLPGelUf3VJjPuKEnXel9qp\/ADNwAnCYR7gbNIZSZPLFm\/qr64FG2KqyBZpUmUTKWPlLWrPDOzBUvrIFLdqRxJV7LWX29m0aBvK9YmnMSLF9u6qOvRWihsMzZQnUKc\/ykGnAf40qP+zdP2qFnSycsAEcO+VHq56JB5TCqqUH0FOWGROR0zf5vCBysPhdgq8TaKVCog7ZhG5nYHgopDqWcBeYq2HOKCpw84CGGuzfMujzftY6YuJO5NP2\/XUOAWbQxbn2tJvqPit\/ubGRuKk+H\/ZHxeRrandYQzM61AUQjKr2P9nx0Qv32HPPOzWqxU1\/MiLIHZxZyt8CrtneP0EeDHhu3mWeebS7idIiHwnb6s4L+blbflmolZWYCO945GNMvrh3L6bhD+1Jlpc+E8b8S0VSQVs7wMP\/tuz1xcJrqAHmt2T8t+cCxuR6IGJoE2lXkdnqrzQZfFH5KgLbRO2xdFcWhUNQt9NPwTIia1nREl+J8goH4IeOhBm\/pDQutatzHsppdOeNVFX17gnpxLVKesvyywPHOyJ9SyRzWjjMpvhW4qmY69LOx+3gET8al8Fm4vsuFXntMJcXf2M2thfeKEee\/XNQJ5NgVXc+8z65QFXQED2LkunaJ4OmubFzXSQN6dg2YXrOaHGKj6slQLm+pNXH+C4PhV84EY6wI5SJ4NWzMHPTl9gyllgrnj+U7zwLqM5kfuZ6MltlX4QIPEeo3QFmMK\/aoRHuqq9HD+zraoyQi5Tqw0aD5nXVxuG\/KLq7M1\/wpCUhnPXqEBhOYlCawr76givtomxTHuM7H+OmCCorDoxSV+E7K9wKArrQ4g4EMBJNs9KTt8MG0ViT88YIjEjcrHhpptkyKqX7Nz26nJNnwA42YVFG2me9i6Fo\/6bvFq1TY1KmFEKfgdHtVFyCO\/96sH8GhjwGwbHRaQBh\/Pw64b5lxKD3m1Xs7qvNhayOlLENYfqTufjxeHtpM\/rSRsInlR6Lo\/1YOCdAonUXSIBtVrPcHUlpR+ribnrAacW93XfUaT7jPUKlRttuWGI2566ob8obMQfoC0RJOCWeZl+dJwmNZFG2a7kDQzqagM23uyPX1OFOteIx+kOxNlcqvLXhwkif\/g8bm1FTGc5BxCPd15VRSy1tETlVvwNeMhYyxqxuQqyEYQbGhi5YOjtcrpCY+TRkIvbJMNhOZOydnA\/OhqOm4pNFQ3kNal01X2TtN1BpRrljqwHSq2d11B8WcMOz9e9z0aMsCs2tW1wa5XO6iN\/hFDjNjai\/ltnAtE08x24cZYFbz45NaP67HSgVniEb7qesuKlitBjkNhw7zOxRzBPIPErB2BKbJrJ7EwyoZetXQ0+sTrw7HJNJ7u+4bYWIXZvfhoXzlkus0r9CZTPKCz6798YPMUl8J+lWRAX3BXVH+G3tJEo5CYzH6tkq5wVTGQvuRqSX6jgX56HYSg4U8PRRshC2WC4QNkvIXpdtddmH5TD\/K33yZEor4MnSDa\/U2nqktlkfQfhmPSlTXEdq6gSqk1wpsKjbQBEjPapv8Teg3qVCTg1kgT5sjxsnY8d1CtA\/I4tAPtupjkKFYJH1kWPrFbrC\/xWG+qiArRR2i+R59SIqGi\/wkYReAy+AOmkgn1j8ObyTgWAXYGsVouVTAXpeJ2vgMqU2RURL3k2KMHvjJqZhWOtfvKdFkbQMQlehs3\/NzwzXcrESAZwP33xVW+KpsD979XbVWmN5B33zsNLMOYQVMHPPGwX13CdlNYp5Sr5Kesh+rPmfGZzpwYU2k9tfdUHBIBUXiSAkkVZ5XsPgGw3GVDFirpfrL\/Ak5Vqn5EH9CtXir70r3knqRBT6JobCCq0oYpQgpjc6GsqPQA10AwA++19tasJ\/CSXLTJ9Cl47Gqw3tCGsRLwdavUhvduVPQ4gmZzsgrXEMJzBTddCQviACG8mjPomPXmg8jCSU+aTzh1eLqpFYIdzOPdF5xkm\/8YiGpJpojkATBZ35MMDSqp15qoqSgEyLTytbomM7itXKc+7Ut0IkXQQ9oYD\/XN7fR+rG+mcKg44wQBtCsTAIQpUxtcv\/97E99eD302s8aBc+vP6A4ECSMHJbRLjxPYUTZFsiU+0RmAE3mqWxSI33MnGgnP6MsQImaxMX0YKHxAlhN3g4YvV1E2QaNeXKRYLGTQrJdZFqWeTeowhpAABtqrpQDOR5DtBR889WItDYbEpOfHJtfzjjDRMY8SYQqYvwttVEaOTdMX736sANp3fU106uzcvV6Dzc85SInXXDmYTeWfEIzf\/h2NunF\/YfpNFNrn+7agFJNeUlGUzR2Spin09\/hIhRUldvXH8JCJVYrbqoKrYfHSzFcucDFLT6XM86fCp03wbnSuTk8w+b8waH8nbkvcMDwXScsh2oHgaAT8TEWcfQ3GRlBRPLteZXESqvQMCCjyAKLigoylwqU4dqbf8gz8Ai86Z2WG05bZamZpWBfTbNBk2ign5lrJ5i7H7fY4D2KXp3Qxb2UBnOscmuNnH0D52rL6FdPISkY51lsgwcsgl6Bx7U+wUMh9PyL9SeKuPopqy6ro8OE4BNzHu2sk+lI\/HqRCwguwKIeC5NqovAHBsCow0YjodE9s3tMsk5wjaNkh2jHXl2lg89pY\/2lQPLlTYgpknssMWa\/CA2ry\/b0vgf10ty230IEJaCsgZYvci+BVQysG41KnPkKUH+de\/p202exOUgtzLRquGy76S1WRytBGLwhaEYxbOCVZ7O3Qp1mEkr2n5Ztf5MgDsXDLcodtT582UcF01yRfwk0G0+bvHyr99gf9c6LrCQ6e7+7T0K+F86eySqHEGMkuP6+HfWIkKSEsS7J1INLZEpDOHUANqkD+pVtiBueHV4DTb86S9CaLXCGXH1xJBrGAXOcbQrapog+aGp43O41\/qwUoy1JIhUXXbkG0c6Yi0WPXQC+6u79epzzkww4\/d3U9yPiO3K0PToB3u220N09uNF6Hqr55JkRWtg986EscbOU7ggvVD0Qp98UyR78YELY\/L6MRrcmEDAJICRJmEtTQ51fWpnNYmk8JEdjRH\/d8TRckwbpXA3dJ+SOeO2S740lHjtmVuss7m6bP3RyBWCDBzgONpSE2Msx+WtvLv5aVZGc4L7V51vlUszDIDEeme5S34agXFGyjHSA\/Y5+nFGg6CKGxyao21j24Z3ps5TXVQk762Rnw5CqYGWhA2oXKFLL1\/IR6DsZl3ELq5+BMHW+TouyJn8iSJR4VzM0hGUKVB+I1ZeNLZM4hmez6DFzWqF56YNYvwBAylmy9lAHVThf5eR038sAIXC+OEtvrBc0j28qXhOh9ByJyCpdIhK\/RGW3hVBG4w5jnwLpABCBNUEdx1ghWXUNYHM7\/4+lQPkvj7w+GeGTsGImENVIGKF8eUfh1tzXyjcCGVWKaFxRztQjFk9vJopT2FE3ZE3u98XbPpbZ0neZQdfRx3j66Xst8pkFWT9pjGIjRoeEhDxdwfvi\/cnxGwultR5Ypo8ZlBBt8niumLllRXYEIYcnJF7g\/RM+F7Mw7rPAh9KM\/PVxKlLkGlQtznQR+KfUVDu+1xnjLwGB55ZtRqb6wIaLyd4COerCUX+dqX0bhZwXDLZvWij8TgF0jOtf9oJKMNVsDXXDYETHFmGErJuWW1GVglZIJbfNbKFoAdyNrEDz+aSf9p4m86nAEFnNfTsuqhZ0Ci7uXDg2EU\/ab1JrYb0oTlr2WT1zGtOQ3QNDRk91QlgbkXLYAwx0aaaXtYcxUwgU\/pl9Emuu\/4MCrl8bSDVsRtU1P8phMO1GIrtv3C4ymQjTaFJcoFof9xDGprijficHwrKdVMzrqw\/Vlz4yd3WIqQHOHkPZJTZTJwjSVpHblFl8lQ2WC493YAVCN8UKviAXXzQbB3XAMOCk3fs0UnYGPlh45Q9RD3SHE6xF4GMAHydlVZ8MNx9o82HE44rFdg1EL1X3jE754uWeZC3DwDyh9ysvJLc8iKE0a0NT8gFIZg1bK94U7Y8J5Zizx0FKa0DGmieULnHf6uosnqCKjcEzpGBa2c9V+Ylpnz8ae2Zw8bRizKX8fSbB\/RO4aJ\/JuvQN3M\/uL8kDiQYUgQ9u85yK\/8LIy3OLmith9BP+pgq5lYqpt1\/fNq6D3D6BaE6yJJEKSL5jFR1j4F8+fqHDkG6qQux+PvR8OwKotUwtt0SjORYOiTzZsEjhYH48PjLQ2mbhIUaYvq4KFTR6wz7xG2l1IK71LbXnlOn8Fa\/7CNpQOoh3VGTvQ6APM9RB5\/3RNKOc2DFXJxX7IAF7PkA==","iv":"07ef1a00317cdcb8c55318250216ab3c","s":"5bd2765463720671"}
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