Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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","iv":"a36c5b4e04afd4ccf3fc09e14f5a00f8","s":"9342f0bdaddc3ced"}
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