Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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","iv":"a6adc31a4b3dc23ab902f6049ec96c4d","s":"3508b7ff7b8ad9e4"}
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