Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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